.

      Great Companies also have

      another purpose, and that is

      to create an environment that

      supports their employees and

      rewards them for excellence,

      honesty, mutual respect, thus

      creating a culture where people

      where people achieve results

      and are valued for their efforts.

       Great Companies also understand

       the importance of the bottom line,

       and the need for both short and

       long term financial profitability.

      To achieve excellence with its

      People, Products, and its Purpose

      is not easy. It requires real focus

      and consistent effort on the part

      of the company’s leadership, and

      a buy-in from every employee to

      create the structures, processes,

      systems that inspire and hold

      people accountable every day to

      the high standards that the firm

      has set as its corporate culture.